Never trade in a vehicle unless you absolutely positively have to get rid of it that day. And when is that ever the case?
List it on Facebook motorcycle groups, list it on forums. You never get back all the money that you put into a bike plus upgrades. Same with cars. So, list the bike at a price that would attract you, if you were looking for one. You can always sell some of the extras separately on here.
Fall is a hard time to sell a bike, its getting cold, the market is smaller when its getting cold, but take a trial run. Take a ton of pics, talk up the extra care you took for that bike in your facebook ads, talk about the extras. Take alot of pics of the bike, post all the GOOD ones, dont post the bad pics.
And if it doesn't sell this fall, relist it in the spring, when guys are itchin for newer bikes to ride.
Sell it on here, you can list it in classifieds for free. Some people even donate a % of the profit to the forum as a thanks. (But not many) 🤔